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15-variables on the road to redemption?

Steve Brill with Journalism Online seems to be lining up participants. By making the option of charging for content varied and content=producer controlled, he may have begun the march back to more profitable, sustainable journalism. What are the faults, failings, successes, surprises with this system? How can we research this? Are successful online business models broadly applicable or peculiar to their communities? Are successful online business models proprietary in and of themselves? (As a researcher I hope not, but I can see how a corp would want to protect the 11 herbs and spices, so to speak). Let's see.