This is a wide survey of other health communication research articles that shows, in general, that mass media DO affect the choices ("interventions") including but not limited to consumer choice. It's a good baseline that shows empirically what most members of the media assume: health care coverage can affect behavior, including popularity of specific treatments. In the current news climate, it MAY suggest that special interests, politicians and even individual doctors and hospitals would do well to try to push the media agenda during the ongoing healthcare debate. So what? What am I supposed to do about it? Consider that your health care coverage will have real effects on behavior. Avoid reporting on rumor. Beware of special interest advertising masking as expert opinion. Drug companies, politicians, doctors, lawyers, consumer groups, etc. are aware of this research and will try to push agendas. If we all know this, and if this is so obvious, why does it still happen daily, even in your newsroom where you have some control over the situation?